Sell an F.P. Journe
Compare a direct offer, a seller-side buyer offer and private placement. Have a platinum Tourbillon TN or TV? Check the active Tourbillon buying mandate first.
Review the sale routesF.P. Journe and independent watches
Private watch brokerage and F.P. Journe valuation
Last updated .
Passion Asset Advisory (PAA) is a Prague-based private brokerage for collector watches, specializing in F.P. Journe and independent haute horlogerie. It represents one side per transaction, publishes its fees, and gives owners a written net estimate within one business day of receiving complete details.
For collector watches worth about $25,000 and above, Passion Asset Advisory compares a direct offer, a funded-buyer route and private placement. The written proposal states our role, fee and the amount the seller could receive after fees. We represent one side only. An enquiry does not guarantee an offer or sale.
Sell an F.P. Journe privately · F.P. Journe price list 2026 · Watch appraisal and valuation
New active buying mandate
Kari Voutilainen
GMT-6 Art sky dial
GMT-6 Art sky dial
Watch wanted · exact dial checked before an offer
Confirmed 15 Oct 2026View the GMT-6 Art sky buying mandate →
Four active buying mandates
F.P. Journe
Watches we are seeking
Watches we are seeking
White-dial Élégante 48 Titalyt
ARS 42 mm · Tourbillon TN/TV · CTS
Active buying mandate
Audemars Piguet
Royal Oak Perpetual Calendar Openworked
Royal Oak Perpetual Calendar Openworked
Black ceramic · Ref. 26585CE.OO.1225CE.01
Confirmed 10 Oct 2026View the Royal Oak mandate →
Three active buying mandates
Patek Philippe
Nautilus and Aquanaut
Nautilus and Aquanaut
New · box and papers
5711: any dial, blue preferred
Active buying mandate
Richard Mille
RM 67-01 Extra Flat
RM 67-01 Extra Flat
Platinum case · exact configuration reviewed
Confirmed 10 Oct 2026View the RM 67-01 mandate →
Collector-watch decisions
Start with the watch, then choose the route
Start with the exact reference, case, dial, condition and documents. Then decide what you need: a sale estimate, help finding a watch, or a written view of value. A retail price, an advertised price and a completed sale answer different questions.
A useful proposal states who is represented, what evidence supports the price, which checks remain and what the owner could receive after fees. You decide whether to proceed once the role, costs and conditions are clear.
Watch services and research
What do you need to do with your watch?
Choose a service or start with the evidence. Selling, buying and valuing a collector watch require different instructions. The reference guides help you compare models and price records; they do not confirm stock, an available buyer or a firm offer.
Buy a collector watch
Set out the reference, dial, case, condition, required documents and budget. A defined search brief is not a promise of allocation, stock or a delivery date.
Discuss a watch searchGet a written valuation
Choose a free sale estimate, a written report or a collection review. Agree the intended use and report scope before commissioning paid work.
See valuation optionsCompare prices by model
Keep manufacturer prices, seller asks and completed-sale evidence separate. Match the case, dial and condition before treating another watch as a comparison.
Read F.P. Journe price evidenceReview auction results
Use dated public results for identified watches. A prototype, charity sale or exceptional provenance may not be a comparison for your own example.
Review the auction ledgerUnderstand the references
Explore F.P. Journe models, movement generations and value drivers. The collecting guide links to the model-level detail needed for a specific watch.
Explore the collecting guideFor a Royal Oak or another AP reference, use our Audemars Piguet selling service, AP value guide and consignment versus private-sale comparison.
Selling a collector watch
Compare the amount you could receive after fees
A headline price is not the seller's net amount. A disclosed principal offer, a seller-side buyer offer and private placement have different roles and fees. Ask which route is available for your watch, what remains subject to verification and which costs would be deducted. No public listing or marketing is made without your approval.
- Reference review: identify the exact watch, case, dial, condition, ownership records and supplied set.
- Price evidence: separate retail prices, asking prices and relevant completed sales, with their observation dates.
- Role in writing: establish whether the office is the buyer or represents one side of a brokered transaction.
- Fees and seller net: compare the proposed amount after the agreed fee and any authorised third-party costs.
- Buyer confirmation: do not treat a reference list or an earlier enquiry as evidence of a current funded buyer.
- Inspection conditions: agree the checks, responsibilities and conditions that apply before an offer becomes final.
- Completion terms: confirm payment, release of the watch and transfer arrangements in writing.
Compare the role
Marketplace, direct purchase or watch brokerage?
These routes do different jobs. Compare the represented side, price evidence, verification, fees and completion terms. A listing platform can help you explore supply; a principal offer and a brokerage mandate need their own written conditions.
Option one
Public marketplace
Useful for browsing published watches and comparing asking prices.
- Match the exact reference and configuration
- Check what verification the platform includes
- Allow for fees, taxes and transfer costs
- Read payment, inspection and return terms
Option two
Dealer or principal offer
A direct purchase can give the owner one proposed sale price, subject to its stated conditions.
- Ask whether the other party owns or represents the watch
- Compare the seller's net amount, not just the headline price
- Read inspection and payment conditions
- A principal's margin is included in the offer
Our disclosed role
Passion Asset Advisory
A watch brokerage or valuation engagement with role, scope and fees set in writing.
- Buyer and seller representation are separate
- Price evidence keeps its source and observation date
- Current buyer interest must be confirmed
- Public marketing requires your approval
A public asking price is not a completed-sale result. Ask who holds the watch, whether an offer is conditional, who pays whom and which costs affect the seller's net amount. There is no single best route for every watch.
Watch valuation
What kind of watch valuation do you need?
A sale estimate, a written report and a collection review serve different purposes. Agree the watch, valuation date, intended use and evidence required before commissioning work. Confirm any requirements with the intended recipient. The published fees below are in US dollars.
Free sale estimate
Share the reference, condition, supplied set and usable photographs. The estimate supports a sale discussion; it is not an unconditional purchase offer.
Request a written estimateWritten valuation report
The published fee is $500 for the first watch and $250 for each additional watch in the same report. The purpose, evidence and scope are agreed before work starts.
Review report scope and feesCollection review
The published fee is $2,500 for up to 15 watches. Review the references, condition, records and available market evidence without assuming a future price or buyer.
Review collection feesA paid valuation fee is credited in full if the watch sells through Passion Asset Advisory within six months. Read the published fees
The watch process
How does a watch enquiry become a transaction?
Start with your watch or buying brief. Confirm the role and fees before giving instructions. The proposed route then sets out the price evidence, verification, payment and transfer arrangements. An enquiry alone does not confirm a buyer, stock, price or completion date.
1
Define the brief
Identify the watch or target reference, purpose, budget or sale objective, and the information that may be shared.
2
Review the evidence
Compare available completed sales and asking prices separately. Record the reference, condition, currency and observation date.
3
Confirm the role and fees
Set out whether the office is a disclosed principal or represents the buyer or seller. Agree the scope and compensation in writing.
4
Check the watch and records
Review ownership, condition, originality, service history and the supplied set. Agree any inspection needed before commitment.
5
Agree the price and conditions
State which terms remain subject to verification and which costs affect the amount paid or received.
6
Coordinate completion
Agree who holds the watch and funds, when each is released, and how the transfer is arranged.
7
Keep the transaction record
Retain the invoice, watch identification, condition records and agreed terms. A later valuation needs a new evidence date.
Before you commit
What should your watch engagement make clear?
Ask for these points in writing before relying on an estimate, search or proposed sale. They define the work and its limits; they are not evidence of a guaranteed result.
One represented side
Know whether the office acts as principal, for the seller or for the buyer. The role must be disclosed before the transaction.
The exact watch
A model family is not enough. Record the reference, case, dial, condition and supplied documents.
The price evidence
Distinguish retail prices, seller asks and completed sales. Keep the date and limitations of each comparison.
The total cost
State the fee, any authorised third-party expenses and the amount the owner could receive after deductions.
The checks
Agree ownership, condition and document checks, plus any physical inspection needed before completion.
Your approval
No public listing or marketing without your approval. An NDA is available on request.
The conditions
Identify any conditions on the offer, inspection, payment or transfer. Do not infer a fixed outcome from an initial estimate.
Your decision
You choose whether to proceed with the proposed route. Neither a valuation nor buyer interest guarantees a sale.
The watch file
Keep the evidence useful beyond one conversation
A clear watch file supports the owner, a prospective buyer and anyone reviewing the price. Keep the watch identification, evidence date and agreed responsibilities together.
Reference and condition
Record the reference, case, dial, available photographs, service history and supplied set. Note uncertainties instead of treating incomplete information as proof.
Valuation context
Identify the purpose and date of a valuation. Keep asking prices, completed sales and estimates distinct, and record why a comparison is relevant.
Written responsibilities
Agree who will inspect the watch, hold funds and arrange transfer. The office works in one disclosed role per transaction and does not provide regulated fiduciary advice.
This record supports a buying, selling or ownership decision; it is not a promise of future value. If the proposed route changes, confirm the revised role, fees and conditions before proceeding. Specialist reports and third-party costs need an agreed scope.
Secondary enquiries
Other passion assets, by mandate
Reference information for bags, art, collector cars, aircraft and yachts remains available. Ask whether a specific mandate can be accepted before relying on a service or timing. The published reference fees below do not confirm an active engagement.
Aircraft
Start with the aircraft and the transaction
Use the reference pages to prepare the mission, aircraft details, records and inspection questions. Confirm whether a particular enquiry can be accepted before giving instructions.
Read aircraft buying guidanceFor a purchase enquiry
- Mission, range, passengers and budget
- Records and pre-purchase inspection questions
- Purchase fee: 1.5% on completion
Published sale terms
- Sale fee: 2% on completion
- Authorised third-party costs are separate
- Read aircraft sale guidance →
Yachts
Review the survey and operating costs
Prepare the vessel type, intended use, survey records and likely running costs. These reference pages help frame the questions; they do not confirm a vessel, buyer or accepted instruction.
Read yacht buying guidanceFor a purchase enquiry
- Motor, sail, new-build or refit context
- Survey, classification and running-cost questions
- Standard disclosed seller-funded co-brokerage purchase: no Passion Asset Advisory buyer fee
Published sale terms
- Sale fee: 10% total commission on completion, including any co-broker share
- The published fee is not a mandatory industry rate
- Read yacht sale guidance →
Art
Prepare provenance and condition records
Identify the artist, work, ownership records, provenance and condition. Compare private-sale and auction questions using the reference pages, then confirm whether an enquiry fits.
Read art buying guidanceFor a purchase enquiry
- Artist, work and ownership records
- Provenance and condition questions
- Buyer-side fees agreed separately in writing
Published sale terms
- Art sale fee: 10% to 15%
- Scope and costs confirmed in writing
- Read art sale guidance →
Scope and written terms
Confirm the engagement before taking action
An enquiry is not an accepted mandate. First confirm whether the work can be taken on, which side is represented, the scope and all costs. A reference page does not establish buyer availability.
Ask about a specific enquiryBefore instructions
- Confirm service availability for the specific enquiry
- Identify the represented side and responsibilities
- Agree fees and third-party costs in writing
Before any transaction
- Confirm inspection, payment and transfer terms
- No public marketing without your approval
- Discuss the proposed scope →
Luxury bags
Identify the model and its condition
Reference material covers model, size, leather, hardware, condition and accompanying records. Ask whether a buying or selling enquiry can be accepted; a guide does not establish stock or authenticity.
Read bag buying guidanceFor a purchase enquiry
- Birkin, Kelly, Constance and selected Chanel references
- Model, size, leather and condition
- Authentication and document-review questions
For a sale enquiry
- Fees individually quoted in writing before work starts
- Ownership, receipts and the supplied set
- Read bag sale guidance →
Collector cars
Start with the history file
Prepare the model, specification, ownership history, service records and known restoration work. Use the reference pages to frame an enquiry, then confirm its scope and availability.
Read collector-car buying guidanceFor a purchase enquiry
- Model, specification and intended use
- Ownership and service history
- Inspection and matching-number questions
For a sale enquiry
- Fees individually quoted in writing before work starts
- Condition and restoration records
- Read collector-car sale guidance →
Collectors and advisers
A watch brief for you or your client
A watch decision may involve an owner and a family office or adviser. Start with the reference, purpose and authorised contact. The Journal provides reference material; an enquiry establishes whether a separate watch engagement fits.
For advisers
A collector-watch enquiry
An adviser can share a watch question once the owner has approved the relevant disclosure. Role, scope, fees and confidentiality are agreed before any instructions are accepted.
Discuss an adviser-led enquiryFor readers
The Journal
The watch guides explain prices, model differences and auction results. Each figure keeps its named source and observation date. Use the relevant model guide before treating another watch as a comparison.
Read the watch guidesQuestions about private watch brokerage
What does a private watch brokerage do?
Passion Asset Advisory helps owners and buyers review collector watches under a defined role. The work may cover reference-level valuation, condition and document review, price evidence and transaction coordination. A brokerage enquiry does not confirm a buyer, an offer or a completion date.
How are watch sale fees calculated?
Passion Asset Advisory's private-placement fee is progressive: 8% on the first $100,000, 6% on the next $400,000 and 4% on the remainder above $500,000. No sale, no success fee. The seller-side funded-buyer route has a 5% success fee of the agreed price, paid by the seller. In a buyer-side acquisition mandate, the buyer pays and the seller pays no commission to the office. A disclosed principal purchase also has no seller commission; the margin is included in the offer. Role, fees and any separate authorised costs are agreed in writing.
Where is Passion Asset Advisory based?
Passion Asset Advisory is based in Prague. Meetings are by appointment. Share the watch reference and supporting information through a private enquiry before arranging a meeting.
Can you help me buy a collector watch?
A buyer-side brief names the exact reference, dial, case, budget, condition and required documents. The scope is checked before a search is accepted. Interest in a reference does not confirm stock, a boutique allocation or a delivery date.
What do you need to review a watch for sale?
Send the exact reference, condition, usable photographs and the supplied box, papers and service records. Explain any known changes or missing information. A written net estimate follows within one business day of receiving complete reference and photo information; an offer remains subject to its verification and closing conditions.
How does a direct offer differ from private placement?
In a direct purchase, the office is the buyer and its margin is included in the offer. In private placement, it represents the seller and charges the agreed progressive success fee only if the watch sells. Compare the seller's net amount, verification and completion terms before choosing a route.
Do you publish my watch details?
No public listing or marketing is made without your approval. Agree which details and photographs may be shared before a sale process begins. An NDA is available on request before sharing sensitive information.
Begin with the watch
Tell us about the watch you want to sell or value
Start with the reference, condition, photographs and ownership records. We confirm what information is needed and the next step. An enquiry does not guarantee an offer.
No public listing or marketing without your approval. An NDA is available on request.