Sell a luxury watch: compare your net proceeds

We handle watches with a market value of about $25,000 and above. For lower values, a trusted dealer or marketplace may offer a more proportionate route. The reference and its condition decide fit; a brand name alone is not an assurance of value or an available buyer.

Source: Passion Asset Advisory sale-review scope. Inclusion identifies a reference family to assess, not a purchase commitment or a confirmed buyer mandate.

Enter an estimated private-market value in US dollars. This is a scenario comparison, not a valuation or an offer. The calculation runs in your browser without cookies or tracking.

Source: Passion Asset Advisory scenario calculator, using the published fee schedule dated 27 September 2026 and the visible assumptions. Estimates are before taxes and shipping; auction lot costs and other third-party charges are excluded. We pay for insured transfer to inspection and the inspection on our direct-purchase and private-placement routes. Your written estimate uses closed sales for your reference and lists the actual costs.

Get my written net estimate

Royal Oak and Royal Oak Offshore values depend on the exact reference, dial, case and bracelet condition, originality and full set. Steel sports references need different comparables from gold and complicated watches. Code 11.59 also needs reference-level evidence; a Royal Oak headline cannot price it.

Prepare the reference number, papers, service records and every bracelet link. Photograph the bezel, case sides, clasp and bracelet in clear light, and disclose polishing or replacement parts. Do not order cosmetic work just for a sale before reviewing the effect on your reference.

For a modern reference with a broad market, compare at least two written cash offers on the same condition assumptions. A rare early Royal Oak or documented complication may justify an auction estimate. A private placement can test collector demand with controlled disclosure. Ask whether each provider buys outright, consigns or only lists the watch, and compare cash with cash: dealer trade credit is a different offer.

Use the Audemars Piguet sale service to compare reference-specific routes and submit the watch. If yours is the black ceramic Royal Oak Perpetual Calendar Openworked, Ref. 26585CE.OO.1225CE.01, check the active reference mandate before choosing a general placement route. A matching reference still needs watch-specific review and written terms.

Reference, condition, originality, completeness, provenance and market timing set the expected gross price. The fee, auction charges, agreed preparation, foreign exchange and any applicable taxes then affect the seller net. We state the evidence date and separate closed transactions from asking prices and estimates.

Our three-number rule keeps boutique retail, dealer asking prices and completed-sale evidence separate. Retail shows the original purchase context; asking prices show competing supply; closed sales help test what buyers have paid. None is automatically a firm offer for your watch. If you need a report for insurance, an estate or collection planning, use watch appraisal and valuation.

A complete set supports the file but does not authenticate the watch. Inspection checks the physical reference, condition and originality. A known defect should be priced from the start; concealing it can change or stop a transaction.

Source: Passion Asset Advisory route comparison and published fees, 27 September 2026. We offer three of these routes and disclose our role before you decide. Timing is indicative except the conditional payment term in an accepted direct offer. No offer, sale or net outcome is guaranteed.

Buyer-side acquisition mandates are different. When we act for a buyer, that client pays our fee and the seller pays us no commission. The 5% fee above applies only when we represent the seller. We never advise both sides in one transaction.

Watch consignment and private placement

A dealer offers to buy your watch for resale, subject to its inspection and completion terms. Consignment appoints a business to find a buyer instead. Our seller-side private placement is a written mandate with the progressive fee shown above. It is separate from a buyer-side instruction, where the buyer pays our fee. An enquiry is not a purchase commitment or a guarantee of timing.

Before choosing a provider, put the same currency and valuation date on every proposal. Check the legal buyer, inspection and return period, who insures custody, when payment is due, and what happens if the watch remains unsold. Record any exclusivity, price-change authority, review date, withdrawal process and previously agreed return costs. A marketplace supplies visibility; it does not automatically become your buyer or adviser.

Use our comparison of luxury-watch selling providers to shortlist a private buyer, dealer, auction house or marketplace. It applies the same role, fit, net-proceeds and inspection checks to each option.

This hypothetical example, dated 27 September 2026, assumes a $100,000 private-market sale, a bidder capped at $100,000 including a 27% auction buyer premium, seller commission of 0%–10%, and dealer offers 15%–25% below market. These are scenario inputs, not a transaction record or universal market terms.

Source: Passion Asset Advisory fee arithmetic, 27 September 2026, using the hypothetical sale values and auction costs stated above. This is not a client result.

On these assumptions, placement produces about $7,000–$21,134 more before taxes and other costs. Auction can produce more when bidding rises above the assumed budget. A firm lower offer can also suit a seller who values speed. Use the Net Proceeds Calculator to change the value.

1. Mandate: send the reference and photos; confirm fit, role and fees in writing.
2. Access: review recent sales and buyers relevant to the exact reference.
3. Numbers: compare expected net proceeds for each suitable route.
4. Diligence: verify authenticity, originality, condition and documents.
5. Assurance: qualify buyers and confirm funds before a viewing.
6. Terms: agree price, inspection, insured transfer and payment in writing.
7. Execution: confirm cleared payment before final release and retain the transaction record.

We arrange and pay for insured, tracked transfer to the inspection point and the inspection for direct purchases and private placements. Custody for inspection and final release to a buyer are separate steps. See the MANDATE method.

Write down your minimum acceptable net and latest acceptable settlement date before outreach. If your priority changes, we revisit the route. A request for a valuation is not a sale instruction, and an indicative range does not authorise marketing or transfer.

Own a Kari Voutilainen GMT-6 with an Art sky dial? Passion Asset Advisory confirmed a buying mandate for this model and dial on 25 October 2026. Read the Kari Voutilainen GMT-6 Art sky buying request and send the exact watch details. No case-metal, condition or box-and-papers restriction is stated for this brief. We check the dial execution and agree written terms before any purchase.

Passion Asset Advisory is seeking a near-new F.P. Journe Centigraphe Sport Titanium CTS, calibre 1506, with a 42 mm titanium case with rubber inserts, box and papers, and a rubber strap. Owners can check the CTS buying brief then propose a matching watch. This buyer-side request, confirmed on 25 October 2026, is not stock or a price offer.

The active buyer mandates also include platinum F.P. Journe Tourbillon TN or TV, black ceramic AP 26585CE, two new full-set Nautilus references, a new Aquanaut 5168G-001 with box and papers, and a platinum-case RM 67-01. The briefs were confirmed on 25 October 2026. On an agreed buyer-side mandate, the buyer pays our fee and the seller pays us no commission.

Our existing Élégante 48 Titalyt buying request now seeks a white dial, like-new condition, box and papers. The Octa Sport ARS request specifies 42 mm and a rubber strap. Both were reconfirmed on 25 October 2026. A matching description starts a review; it is not an unconditional offer.

For the model-specific next step, check the new 5712/1A-001 and 5711 selling requirements or request a Richard Mille sale review. The exact reference, condition and papers determine whether a watch matches a mandate or needs a different sale route.

Other references are reviewed individually. Being listed among the brands we handle does not mean a funded buyer is waiting. Any offer depends on the exact watch, documentation, inspection and agreed terms.

Sell by market

Passion Asset Advisory's brand guides start with reference checks and written terms. Choose the location where you hold the watch; none of these links implies a local PAA office.

Audemars Piguet

Compare AP sale routes in the UK, London, UAE, Dubai and Singapore. For US options, see how to sell an Audemars Piguet in New York or sell an Audemars Piguet in Miami.

F.P. Journe

Review F.P. Journe sale evidence for the UK, London, UAE and Dubai. Compare F.P. Journe consignment choices in Singapore with F.P. Journe auction and private-sale routes in New York.

What the written estimate shows

You receive the suitable routes, expected net after fees and the reference, condition and timing assumptions behind the comparison. The worked example and calculator illustrate those costs; they do not predict a sale. Review the published route fees before instructing us.

Tell us the brand, reference, set, condition and country. We reply within one business day and provide an offer or net estimate once the reference and photo information is complete.

The fee schedule and hypothetical calculations use our published terms as of 27 September 2026. Retail, asking prices, completed sales and estimates have different purposes; the written estimate identifies its basis and deducts the applicable costs. We are independent of the watch manufacturers. Inspections are by arrangement in Geneva, London or Prague, not at walk-in offices. Confirm the actual price, represented side, route and closing conditions before proceeding.