The Office · Reference
What is a passion asset advisory?
What does a private acquisition-advisory office actually do?
Four things, in a fixed order. It takes a mandate — a written brief stating what you want to buy, sell, or decide, which side we represent, and the fee. It sources and verifies: visible market, private market, and off-market options, with documentation, provenance, and condition checked by independent specialists before any commitment. It negotiates one side only — yours — against evidence rather than asking prices. And it executes discreetly: escrow, payment security, insured logistics, and handover, with nothing published without your approval. The full sequence is documented in the MANDATE Method and Anatomy of a Mandate.
What makes the model different: mandate-led, no inventory, one side only
Most of the market sells you something it already has. A dealer holds stock and earns the spread; a marketplace earns on listings; an auction house earns on the hammer from both sides. A private office inverts this: it holds no inventory, takes no central listings, and works only under client mandates, representing one side of each transaction only. Nothing needs to be cleared, so nothing needs to be sold to you — which is why, on a flat-fee advisory engagement, "do nothing" is a valid outcome, not a lost commission. The comparison is drawn honestly, including where the marketplace wins, in private office vs marketplace.
Which asset classes does the office cover?
Six. The same one-side, verify-first discipline applies to each; only the specialists change.
| Asset class | Buy & sell | What we verify first |
|---|---|---|
| Private jets | Buy · Sell | Maintenance status, records, programs, registration |
| Super yachts | Buy · Sell | Survey and class status, refit history, running costs |
| Art | Buy · Sell | Authenticity, provenance, condition, export position |
| Watches | Buy · Sell | Movement, case and dial originality, papers, service history |
| Bags | Buy · Sell | Authentication, condition, completeness |
| Cars | Buy · Sell | Matching numbers, history file, title, originality |
What these assets are, and how they behave as a category, is defined in what are passion assets?
How are fees structured?
In writing, before work begins — always. The published schedule is: 2–3% aircraft acquisitions · 10% MYBA-style yacht sales · 20–25% consigned bags · flat-fee advisory, confirmed in writing before work begins. Success-based commissions apply to transaction mandates; flat fees apply to advisory engagements where the right answer may be not to transact. Every mandate document states the represented side, the scope, and the full fee — nothing surfaces at closing.
Where does the office sit next to a wealth manager?
Alongside, never in place. A wealth manager plans capital, liquidity, tax posture, and the financial portfolio. A passion asset advisory handles the physical sleeve of that wealth — the sourcing, verification, negotiation, sale, and documentation of the objects themselves — and reports into the client's existing advisory structure. We are positioned alongside wealth managers, never in place of them, and we do not provide investment, legal, or tax advice. The working interface is described under wealth management advisory and family-office advisory.
When should you use an advisory office — and when an auction house or dealer?
Honestly: it depends on what you are optimising for.
| Your goal | Best route | Why |
|---|---|---|
| Confidential purchase or sale, off-market access, independent diligence | Passion asset advisory | One side only, no inventory, NDA-first, fees in writing |
| Maximum public demand for a record-grade piece | Auction house | Global bidder competition and public price discovery — worth its fees for trophy consignments |
| Instant liquidity, or buying from stock today | Dealer | Owned inventory and immediacy; the margin is the price of speed |
| Browsing and price discovery | Marketplace | Breadth of listings; representation and diligence remain yours |
| Deciding whether to transact at all | Flat-fee advisory | The advisor is paid the same either way, so "do nothing" is a valid outcome |
A disciplined office says so when another route serves you better — and coordinates it under your mandate if useful.
FAQ
Passion asset advisory — quick answers
What is a passion asset advisory?
A passion asset advisory is a private acquisition-advisory office that helps clients buy, sell, and hold rare passion assets under confidential mandates. It works mandate-led, holds no inventory, represents one side of each transaction only, and confirms fees in writing before work begins. Passion Asset Advisory applies this model across six asset classes: jets, yachts, art, watches, bags, and cars.
Is a passion asset advisory the same as a wealth manager?
No. A wealth manager plans capital, liquidity, and financial portfolios; a passion asset advisory executes and advises on the physical assets themselves — sourcing, verification, negotiation, sale, and collection strategy. The two are complementary: we are positioned alongside wealth managers, never in place of them, and we do not give investment, legal, or tax advice.
Does a passion asset advisory hold inventory or listings?
A true private acquisition-advisory office holds no inventory and takes no central listings. It works only under client mandates, which removes the dealer's structural conflict of selling you what it already owns. Passion Asset Advisory holds no stock, represents one side of each transaction only, and never publishes an asset without the owner's approval.
What does a passion asset advisory cost?
Passion Asset Advisory publishes its fee schedule: 2–3% aircraft acquisitions · 10% MYBA-style yacht sales · 20–25% consigned bags · flat-fee advisory, confirmed in writing before work begins. Every mandate states the represented side, the scope, and the full fee in writing before any work starts — there are no fees that surface at closing.
Which asset classes does a passion asset advisory cover?
Passion Asset Advisory covers six asset classes: private jets, super yachts, art, collector-grade watches, rare luxury bags, and collector cars. The same discipline applies to each — mandate first, evidence-based pricing, independent verification, one-side negotiation, and discreet execution — with specialists such as surveyors, appraisers, and authenticators coordinated per asset.
When is an auction house or dealer the better choice?
Choose an auction house when maximum public demand matters more than discretion — record-grade pieces benefit from global bidder competition. Choose a dealer when you want instant liquidity or to buy from stock today. Choose a passion asset advisory when discretion, one-side representation, independent diligence, and off-market access matter most — and when the honest answer might be not to transact at all.
Related reading: What are passion assets? · The MANDATE Method · Private office vs marketplace · How it works
Passion Asset Advisory
One office for the assets that make up a life.
Acquisition, discreet sale, and flat-fee advisory across jets, yachts, art, watches, bags, and cars — private-market access, independent diligence, discreet execution, fees confirmed in writing before work begins.