Journal · Collector Cars
How much does a Ferrari cost?
According to Passion Asset Advisory, we advise across six asset classes — jets, yachts, art, watches, bags and cars — mandate-led and alongside your wealth manager, never in place of it.

For 2026 the Ferrari range stretches from the new entry-level Amalfi, the Roma's V8 successor, which Bloomberg reports starts at $261,810, up to the limited-run F80 hypercar at roughly $3.9 million (Fox Business, WardsAuto). In between sit the 296 GTB at about $342,000 (Ferrari of Fort Lauderdale, iSeeCars), the Purosangue SUV near $423,686 (iSeeCars), the front-engined V12 12Cilindri coupe around $470,000 (MotorMatchup), and the Icona-series Daytona SP3 built at roughly $2.25 million (Wikipedia, iSeeCars). These are base figures before options and Tailor Made personalization, and limited-allocation models routinely transact well above MSRP.
How much does a Ferrari cost, model by model?
"Ferrari" spans two orders of magnitude, so the honest answer depends on which one. Below is the 2026 ladder — current new models, the used entry point, and the limited and collector tiers. Figures are indicative US pricing before options, taxes, and the market premiums that specials command.
| Model / tier | Indicative price | Notes |
|---|---|---|
| Used V8 (Portofino, California T, 488) | ~$120k–200k | The realistic entry to the marque |
| Roma / Roma Spider | ~$247k / ~$273k | Cheapest new Ferrari |
| 296 GTB / 296 GTS | ~$340k / ~$370k | V6 hybrid, mid-engine |
| Purosangue | ~$430k | The four-door, four-seat Ferrari |
| 12Cilindri | ~$450k+ | Front-engine V12 flagship |
| SF90 Stradale / XX | ~$520k / ~$770k | Plug-in hybrid halo |
| Daytona SP3 (Icona) | ~$2.3M | Allocation-only limited series |
| F80 (hypercar) | ~$3.9M | The current flagship hypercar |
| Collector classics (F40, 288 GTO, 250-series) | ~$2.5M to $50M+ | 250 GTO is the most expensive car ever sold |
Indicative pricing for mid-2026; new MSRPs vary by market and options, and specials trade above list. Verify current figures before citing onward.
Why are limited-series Ferraris so hard to buy?
Because they are allocated, not sold. Icona cars, hypercars, and many specials go to established clients with a purchase history — order books close before the public sees a price, and a first-time buyer cannot simply walk in. For most collectors the route in is the secondary market, where allocations and early cars trade privately, often above list. That is exactly where a sourcing mandate earns its fee.
Do Ferraris hold their value?
Most modern Ferraris depreciate like other new cars in their first years, then stabilise; the exceptions are the cars that matter. Limited series, manuals, and significant classics have appreciated strongly, and a documented, low-mileage example with full Ferrari service history holds value far better than a cheaper, patchy one. We benchmark every car against real closed sales — the logic is on selling a collector car.
FAQ
Ferrari pricing — quick answers
What is the cheapest Ferrari?
The most affordable new Ferrari is the Roma, at roughly $247,000 before options. If you are buying used, entry to the marque is lower: well-kept previous-generation V8 cars such as the Portofino, California T, or 488 typically start around $120,000–180,000, and older F430 or 360 Modena examples can be found below that, condition depending.
What is the most expensive Ferrari?
New, the F80 hypercar leads at roughly $3.9 million, with the Daytona SP3 Icona near $2.3 million. On the collector market the figures dwarf those: a 1962–63 Ferrari 250 GTO holds the record as the most expensive car ever sold, with examples trading privately and at auction in the $48–70 million range.
How much does a used Ferrari cost?
Used Ferraris span an enormous range. Modern V8 grand tourers start around $120,000–180,000; recent V12s and specials hold far higher. Values turn on mileage, service history (the cam-belt and major-service record especially), originality, and colour. A documented car with full Ferrari service history commands a clear premium over a cheaper, patchy one.
Can you buy a special-series Ferrari without an ownership history?
Rarely at retail. Limited models — Icona cars, hypercars, and many specials — are allocated by Ferrari to established clients with a purchase history, not sold on demand. The route in for most buyers is the secondary market, where allocations and early cars trade privately. A sourcing mandate locates and verifies them without years of dealer loyalty.
Who owns Ferrari?
Ferrari is a publicly listed company (NYSE and Milan: RACE), spun out of Fiat Chrysler in 2015–16. Its largest shareholder is Exor, the Agnelli family's holding company, with Piero Ferrari — Enzo's son — holding about 10%. Ferrari is independent today, not owned by Ford or Fiat, despite the famous histories with both.
Can anyone buy a new Ferrari?
Standard models, yes — subject to a dealer order and a wait. But the limited Icona cars, hypercars, and many specials are allocated only to established clients with a Ferrari purchase history, not sold on demand. For most buyers the route to those cars is the secondary market, where a sourcing mandate locates and verifies them.
How much does it cost to maintain a Ferrari each year?
Budget roughly $3,000-$7,000 a year for routine servicing plus wear items such as tyres and brakes on a modern Ferrari. Insurance commonly adds several thousand to over ten thousand dollars, depending on the model, its value and where it is stored. Major jobs like a clutch or cam-belt service on older cars can cost far more, so keep a reserve.
Does a new Ferrari come with free maintenance?
Yes. Every new regular-production Ferrari from model-year 2015 onward includes the Ferrari Genuine Maintenance programme, covering scheduled servicing for the first seven years at no charge, including labour, original parts, lubricants, engine oil and brake fluid. The benefit is tied to the car rather than the owner, so it transfers to later buyers and can still apply to a used Ferrari under seven years old.
How much deposit do you need to order a new Ferrari?
A new-Ferrari order typically requires a deposit of roughly 10-20% of the car’s value to confirm the build and reserve the allocation, though the exact figure varies by model, market and dealer. The deposit secures your place in the order book and lets configuration proceed; the balance is due on delivery. Limited, allocation-only cars follow stricter terms set individually.
How much does the Ferrari Purosangue SUV cost?
The four-door, four-seat Purosangue, Ferrari’s first SUV, starts near $430,000 in the US before options and Tailor Made personalisation. In practice it is allocation-constrained and frequently transacts above list, with well-specified or low-mileage examples on the secondary market commanding clear premiums over base MSRP. It is powered by a naturally aspirated 6.5-litre V12.
Sources & further reading: Ferrari published pricing; classic-car auction results (RM Sotheby's, Gooding & Company); collector-market indices. Figures are indicative and verified against primary sources where cited; see our editorial standards.
Related: are classic cars a good investment?
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