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Brokerage · Yachting

Superyacht brokerage without the listings treadmill

Passion Asset Advisory runs yacht brokerage as representation, not inventory marketing: buyer-side mandates covering usage profiling, on- and off-market sourcing, survey, and negotiation — and seller-side mandates covering valuation from closed sales, qualified buyers, and confidential positioning. No central agency listings, disclosed fees in writing, one side per transaction.
White superyacht anchored off a wooded coastline
Central agency, done quietly: one mandate, one side, one published fee.

What does the yacht brokerage include?

The full path between intention and delivery, on whichever side you sit — sourcing or positioning, survey and sea-trial coordination, class and flag review, negotiation, and closing through to handover. It is run by a desk that carries no listings and owns nothing it recommends. Both mandates in detail:

  • Buyer side — honest usage profiling, whole-life budget modeling (the 10% rule, applied before sentiment), candidates from brokerage inventory and owner networks, survey and sea trial with your surveyors, classification and title verification, negotiation, contract, delivery. Detail: yacht acquisition
  • Seller side — valuation against closed comparable sales, survey and refit records organized before buyers ask, charter history positioned accurately, vetted buyers approached without public listing, offers and survey negotiations managed to completion. Detail: selling discreetly

We work across the builder spectrum — Feadship and Lürssen to Azimut, Sunseeker, and the sailing yards — mapped on the acquisition page.

How do yacht broker fees and commissions work?

The traditional norm is a commission of around 10% of the sale price, paid by the seller and customarily split between seller's and buyer's brokers in a co-brokerage deal, with lower negotiated rates as vessel size rises. Worth knowing: under that model the buyer's “free” broker is paid from the sale closing — an incentive to understand before treating the advice as independent.

Ours is published and deliberately at the strong end of the market: 10% on seller-side sales, MYBA-style (negotiable above $25M), and 3–5% on buyer-side acquisition mandates — success-based, confirmed in writing, never collected from both sides of one deal. A buyer-side mandate with its own commission means your representative's incentive points at your outcome, not at any closing.

How the models compare — incentives, stated plainly
ModelWho paysThe incentive
Traditional co-brokerageSeller (~10% norm, split between brokers)Both brokers are paid only if this sale closes
Central agency listing houseSeller, via the listing agreementAdvice gravitates toward the house's own inventory
Mandate-led brokerage (ours)The side represented, disclosed in writingSame fee whichever vessel wins — or none does this season

Norms vary by market and vessel size; the constant worth insisting on is written, disclosed economics before work begins.

Why does a brokerage without listings negotiate differently?

A house carrying sixty central-agency listings has sixty reasons to steer you toward them. A desk with none works the entire market — portals for reference pricing, owner networks for vessels that never list — and earns identically either way. That is why our advice can include the sentence listing houses cannot afford: “wait; none of these deserve your money this season.”

Frequently asked questions

Does the buyer pay the broker?

Traditionally no — the seller's commission is split with the buyer's broker, which quietly means the buyer's representation is paid by the sale closing. A disclosed buyer-side mandate removes the ambiguity.

Do you handle new-build yacht projects?

Yes: yard selection, specification discipline, and build-supervision introductions — after an honest comparison against the brokerage market first, because the right pre-owned vessel delivers most of the dream years earlier and several million cheaper.

Where is your yacht brokerage based?

In Main Point Karlín — Karlín's award-winning business center — at Pobřežní 620/3, Prague 8, ten minutes from Prague's old town. Meetings are by appointment, in Prague or wherever the asset and the client are; mandates are executed worldwide under the same confidentiality discipline.

How long does a yacht transaction take?

Liquid production yachts in surveyed condition: often two to five months. Custom and off-market superyachts: longer — survey, sea trial, flag and class work each take real time. The realistic timeline is quoted before the mandate begins.

What does the survey change?

Usually the price, sometimes the decision. Findings become negotiating leverage — corrected, priced in, or reason to walk. Budget context lives in how much does a yacht cost.

Yachting

Representation, surveyed. Fees, in writing.

Tell us which side of the transaction you are on and how you actually plan to use the vessel. Everything else follows in writing.