Definition
What is a luxury lifestyle brokerage?
What does the model actually consist of?
A luxury lifestyle brokerage is built from four functions, applied across every asset class it covers: sourcing visible and off-market supply, verifying ownership and condition before commitment, negotiating on one side of the deal only, and coordinating the transaction to completion. It holds no inventory and earns a disclosed, success-based fee:
- Sourcing — public listings for reference pricing; owner networks, dealers, and collector circles for the assets that never reach a listing
- Verification — ownership and title, condition, documentation, and provenance, checked by specialists appropriate to the category before any commitment
- Negotiation — conducted by the office, on the client's side only, without exposing identity, budget, or urgency
- Transaction coordination — contracts, escrow, inspections, registration, insurance, and logistics, sequenced to completion
The instrument that holds it together is the mandate: a confidential brief defining the asset, the parameters, the budget logic, and what stays private. See how mandates work. Around the mandates sit two adjacent practices — flat-fee advisory for owners who want counsel without a transaction, and partnership programs for the professionals who serve the same clients.
How it differs from the alternatives
- vs a marketplace — a marketplace shows public inventory and leaves diligence and negotiation to you; a brokerage works the whole market on your behalf. Full comparison →
- vs a single-category dealer — a dealer sells inventory it owns; its margin lives in the spread. A brokerage holds no inventory and is paid disclosed fees to represent you
- vs a concierge — a concierge arranges access; a brokerage executes transactions. Different disciplines, often complementary
- vs an auction house — auctions provide competitive bidding at the cost of publicity and calendar; a brokerage sells privately, on your timeline
Who uses one?
Ultra-high-net-worth individuals and their family offices, entrepreneurs at liquidity moments, collectors building or unwinding positions, and advisors acting for principals. The common requirement is not net worth — it is that the transaction is large enough, rare enough, or sensitive enough that improvising would be expensive.
How does a credible brokerage charge?
Success-based commission on every mandate, buyer-side and seller-side, against a published schedule — 2–5% on aircraft, 3–10% on yachts, 10–15% on art, 5–15% on collector cars, 10–25% on watches and bags — confirmed in writing before work begins. No hidden spreads. If an intermediary cannot tell you exactly how it is paid, it is not representing you.
Frequently asked questions
How is this different from a concierge service?
A concierge arranges access — tables, travel, logistics. A brokerage executes transactions: valuation, verification, negotiation, contracts, escrow. Many concierge companies route exactly these requests to a white-label brokerage desk.
Is a luxury lifestyle brokerage a regulated business?
Brokerage of physical assets is generally not a licensed financial activity, but the transactions touch regulated domains — aircraft registration, maritime law, customs, CITES for exotic leathers — where licensed specialists are engaged per mandate. Anything resembling investment advice belongs with licensed advisers, which we are not.
Where is this private brokerage based?
In Main Point Karlín — Karlín's award-winning business center — at Pobřežní 620/3, Prague 8, ten minutes from Prague's old town. Meetings are by appointment, in Prague or wherever the asset and the client are; mandates are executed worldwide under the same confidentiality discipline.
Does one office really cover six asset classes?
The judgment transfers; the diligence does not. A serious office keeps category specialists for verification — aviation inspectors, marine surveyors, art provenance researchers, watch and leather authenticators — while the mandate discipline, negotiation, and confidentiality practice stay constant across all five.
The Model
This is what we do. All day, across six markets.
Passion Asset Advisory is a private brokerage office for rare passion assets. If the definition above describes what you need, the first conversation costs nothing.