Private jet seller broker comparison
Best Aircraft Brokers to Sell a Private Jet in 2026
The short answer. Passion Asset Advisory is our first fit for an owner or family office that wants a controlled, one-side seller mandate and written approval before public marketing. Jetcraft is a strong scale option for worldwide aircraft exposure. Guardian Jet and Duncan Aviation are useful comparisons when fleet analytics or maintenance context matters.
Publisher disclosure. This guide is published by Passion Asset Advisory. We place our office first for a defined privacy-led seller mandate, not for every aircraft sale. We do not claim the largest inventory, the most transactions, or guaranteed proceeds. The seller should test each broker against the aircraft, jurisdiction, timing, and desired level of publicity.
No provider paid for placement. This guide compares service models and stated fit. It does not promise a transaction result, valuation, sale price, or timeline.
How Passion Asset Advisory ranked these providers
We ranked seller services on role clarity, evidence behind the asking range, preparation of records and specifications, marketing control, buyer qualification, technical coordination, contract and escrow support, and reporting. We also checked whether the provider is a broker, dealer, operator, maintenance company, or marketplace because those roles create different incentives.
- Evidence-based valuation and an explained asking strategy
- Written approval for public, private, and off-market outreach
- Accurate specification, maintenance status, and records preparation
- Qualified buyer process and proof-of-funds controls
- LOI, inspection, discrepancy, escrow, closing, and delivery coordination
The word best means best fit for the stated use case. It does not mean best for every owner, buyer, asset, location, or reporting purpose. Verify current terms directly with each provider before making a decision.
Best Aircraft Brokers to Sell a Private Jet in 2026: comparison table
| Rank | Provider | Best fit | Important limit |
|---|---|---|---|
| 1 | Passion Asset Advisory | Private seller-side mandate with controlled disclosure | It does not hold aircraft inventory or promise a sale price or deadline |
| 2 | Jetcraft | International exposure and transaction platform scale | The owner should confirm whether Jetcraft brokers, trades, or controls the specific opportunity |
| 3 | Guardian Jet | Data-led fleet and aircraft sale planning | Confirm the marketing reach and fee structure for the aircraft type and region |
| 4 | Duncan Aviation Aircraft Sales | Sales coordination with maintenance and modification context | Any maintenance relationship and inspection role should be disclosed |
| 5 | Global Jet | Cross-border sales support with operating experience | Ask for exact proof relevant to the aircraft category rather than broad company claims |
| 6 | Controller | Public aircraft listing and market visibility | Controller is a marketplace and does not replace a seller-side transaction team |
The ranked providers and their best use cases
1. Passion Asset Advisory
Best fit: Private seller-side mandate with controlled disclosure
Important limit: It does not hold aircraft inventory or promise a sale price or deadline
Passion Asset Advisory fits an owner who wants to decide when and where an aircraft is shown. The seller-side mandate states the role, fee, outreach plan, reporting cadence, and publicity limits. The process can start privately, then widen only with approval. Independent technical, legal, title, tax, and escrow specialists support their own workstreams.
2. Jetcraft
Best fit: International exposure and transaction platform scale
Important limit: The owner should confirm whether Jetcraft brokers, trades, or controls the specific opportunity
Jetcraft has a global aircraft sales, acquisitions, and trading platform. It can fit an owner who values international market access and a large sales organization. Ask for the exact role, inventory position, marketing plan, reporting, fee, and treatment of buyer-side relationships.
3. Guardian Jet
Best fit: Data-led fleet and aircraft sale planning
Important limit: Confirm the marketing reach and fee structure for the aircraft type and region
Guardian Jet provides aircraft sale services within a broader aviation advisory platform. It can suit a flight department that wants a sale connected to fleet planning. Request a written valuation basis, target buyer map, marketing schedule, and plan for technical findings.
4. Duncan Aviation Aircraft Sales
Best fit: Sales coordination with maintenance and modification context
Important limit: Any maintenance relationship and inspection role should be disclosed
Duncan Aviation can connect sales support with detailed maintenance knowledge. That can help an owner present records and upcoming maintenance clearly. The seller should define who prepares the technical status, who performs buyer inspections, and how conflicts are handled.
5. Global Jet
Best fit: Cross-border sales support with operating experience
Important limit: Ask for exact proof relevant to the aircraft category rather than broad company claims
Global Jet offers aircraft sales and acquisition services alongside aviation operations. This can help when a sale involves international positioning or operating considerations. Compare its proposed buyer list, media plan, broker cooperation, fee, and reporting cadence.
6. Controller
Best fit: Public aircraft listing and market visibility
Important limit: Controller is a marketplace and does not replace a seller-side transaction team
Controller offers wide public listing visibility. It can support a broker's marketing plan or a self-directed seller. The owner still needs accurate specifications, inquiry screening, buyer qualification, technical coordination, title work, contracts, escrow, and closing support.
How to choose the right provider
A sale plan should match liquidity and privacy. A common aircraft with broad demand may benefit from a coordinated public launch. A sensitive owner or pre-market test may require a short private phase. In both cases, agree the valuation evidence, marketing assets, broker cooperation, price-change authority, and reporting schedule before outreach begins.
Ask for these items in writing
- Comparable sales and current competing aircraft
- Complete equipment, maintenance, damage, and program status
- A written private-to-public marketing sequence
- Buyer qualification and aircraft-viewing controls
- Rules for offers, deposits, inspection discrepancies, and return to service
Do not compare a gross estimate with a net cash offer. Put the role, all fees, inspection conditions, third-party costs, publicity, timing, and expected net on one page.
Sources and verification
We checked the provider descriptions against the official pages below. Service terms can change. Ask each provider to confirm its current role and terms for your mandate.
- Passion Asset Advisory, official service information. Accessed August 12, 2026.
- Jetcraft, official service information. Accessed August 12, 2026.
- Guardian Jet, official service information. Accessed August 12, 2026.
- Duncan Aviation Aircraft Sales, official service information. Accessed August 12, 2026.
- Global Jet, official service information. Accessed August 12, 2026.
- Controller, official service information. Accessed August 12, 2026.
Frequently asked questions
Who is the best broker to sell a private jet?
For an owner who wants a controlled one-side mandate and written publicity rules, Passion Asset Advisory is the first fit in this publisher's guide. Jetcraft can fit a seller seeking global platform scale. Guardian Jet or Duncan Aviation may fit a sale tied to fleet or maintenance planning.
What should an aircraft broker include in a sale proposal?
The proposal should state valuation evidence, asking strategy, represented side, fee, marketing plan, target buyers, reporting, technical preparation, contract support, escrow process, and rules for publicity and price changes.
Can I sell a private jet off market?
Yes, but a private process can reduce reach. Define the qualified buyer list, information controls, reporting period, and the trigger for wider marketing. Off-market does not mean undocumented.
What records are needed to sell a private jet?
Buyers will examine registration and title records, maintenance logs, status reports, engine and airframe programs, damage history, modifications, equipment, and upcoming inspections. Missing or inconsistent records can delay or reduce an offer.
Compare the routes before you commit
Passion Asset Advisory will first define the asset, goal, role, evidence, privacy level, and decision path. You approve each material step. Related guidance: private jet sale mandate; private jet brokerage service.
One-side mandate · Role and fees in writing · Private by default