Private jet seller broker comparison
Best brokers to sell a private jet: how to compare them
This is a neutral reference comparison of third-party services, not an offer of brokerage by the publisher.
Passion Asset Advisory compares aircraft brokers by their valuation evidence, marketing reach, buyer checks, fee and closing plan. A private mandate can help control disclosure. A public campaign can reach more buyers. A dealer purchase is a separate offer to buy the aircraft. Compare expected net proceeds and conditions across the same aircraft brief.
This reference guide compares stated third-party services. It gives no performance scores and promises no sale price or deadline.
How Passion Asset Advisory compares aircraft sale services
Ask every provider for the price evidence, represented side, all compensation, marketing plan and responsibilities through closing.
- Closed comparables separated from competing asking prices.
- Complete specifications, maintenance status and known defects.
- Written approval rules for private and public marketing.
- Buyer qualification, viewing controls and regular reporting.
- Offer, inspection, deposit, title, escrow and delivery support.
The table describes fee models. Request a current written fee for the specific aircraft where no rate is shown. Third-party costs and the treatment of cooperating brokers should be clear in every proposal.
Compare aircraft sale routes and fees
| Broker type | How it works | Typical fee | Whom it represents | Best for |
|---|---|---|---|---|
| Marketplace: Controller | Publishes aircraft listings for sellers and brokers. | Advertising terms require a quote; a broker's fee is separate. | A listing does not create a seller-side transaction mandate. | An owner or broker seeking public listing exposure. |
| Sales and maintenance group: Duncan Aviation | Aircraft sales with access to maintenance and modification services. | Request sale commission and separate technical expenses. | The seller under a sales engagement; confirm other roles. | A sale with significant records or maintenance preparation. |
| Aviation services group: Global Jet | Aircraft sales alongside acquisition and operating services. | Request brokerage and separate operational costs in writing. | Buyer or seller under the relevant mandate; confirm the role. | A sale needing coordination with aircraft operations. |
| Aircraft adviser: Guardian Jet | Aircraft marketing and sale services alongside fleet planning. | Request the seller fee, expenses and co-broker terms. | The seller under a sales engagement. | A flight department linking a disposal with fleet planning. |
| Broker and trader: Jetcraft | Aircraft sales and trading through an international platform. | Confirm whether the proposal is a commission mandate or a principal purchase price. | The role depends on whether it brokers or buys the aircraft. | An owner comparing market exposure with trading options. |
Source: Passion Asset Advisory compilation of the official provider pages linked in the table, reviewed September 27, 2026. Descriptions are not independently measured sale outcomes.
Where each service can fit
Controller
Controller provides public aircraft listings. It can support a marketing campaign when the owner or broker already has a team for enquiries, negotiation, records, inspection and closing. A listing alone does not supply that team.
Duncan Aviation
Duncan offers aircraft sales and maintenance services. Confirm which work belongs to the sale mandate and which is separately charged. Agree how the buyer's inspection remains independent of any earlier maintenance work.
Global Jet
Global Jet combines sales and acquisition services with aircraft operations. Ask for the named sale team, target buyer plan, operator coordination, fee and reporting schedule for your aircraft.
Guardian Jet
Guardian Jet's aircraft sale and fleet-planning services can fit an owner planning a replacement or fleet change. Ask for the basis of the proposed price, the campaign, relevant aircraft experience and the closing plan.
Jetcraft
Jetcraft offers international aircraft sales and trading. A proposal to buy your aircraft is different from a proposal to broker its sale. Compare net cash, conditions and timing, and request the role in writing.
Compare net proceeds and conditions
A common aircraft with broad demand may benefit from public marketing. An owner with privacy constraints may prefer a defined private phase. Set a review date and decide in advance what would trigger a wider campaign.
- Comparable sales, competing listings and the proposed asking range.
- Records, equipment, damage, maintenance and programme status.
- Publicity, photo and location approvals.
- Buyer qualification and inspection access.
- Fees, expenses, loan settlement, discrepancy costs and closing conditions.
A gross asking estimate cannot be compared directly with a firm net purchase offer. Use the same basis and list any remaining conditions. No broker's highest estimate is proof of the best eventual outcome.
Sources and review date
Original source review: August 12, 2026. Service descriptions reviewed September 27, 2026. The comparison links to the official pages of Controller, Duncan Aviation, Global Jet, Guardian Jet and Jetcraft. Request the named broker and current written scope for the aircraft.
Transaction-specific fees for other providers were not independently verified. Request a written proposal. Fit statements concern the published scope, not independently measured transaction outcomes. Read our editorial policy.
Frequently asked questions
Who is the best broker to sell a private jet?
The best fit depends on the aircraft, privacy needs, timing and support required. Passion Asset Advisory compares the stated service scope, not a broker's performance score. Assess valuation evidence, buyer reach, fees, inspection and closing responsibilities; keep dealer offers separate from brokerage mandates.
What should an aircraft broker include in a sale proposal?
The proposal should state valuation evidence, represented side, fee, expenses, marketing plan, target buyers, reporting, records preparation and support through inspection, escrow, closing and delivery.
Can I sell a private jet off market?
Yes, but a private process can reduce buyer reach. Agree the buyer qualification rules, disclosure controls, reporting period and point at which you will review wider marketing.
Which costs should a seller confirm before appointing a broker?
Confirm commission, approved marketing and technical expenses, co-broker treatment and any costs due if the aircraft does not sell. Ask who pays each amount and when. Compare these terms with the broker's responsibilities and the proposed net proceeds.
Keep the aircraft sale brief consistent
Compare valuation evidence, disclosure controls, fees and closing conditions before choosing a provider.