Watches and Wonders 2027: dates, tickets and 75 brands

Source: Passion Asset Advisory compilation of the organizer's 23 June announcement and 17 September press kit, reviewed 10 October 2026.

The June announcement specifies a Monday professional opening and a Friday-to-Sunday public weekend. Those public days are 9–11 April on the 2027 calendar. Do not treat the full seven-day Salon date range as seven days of general public admission.

The June and September organizer announcements do not provide 2027 ticket prices, daily opening hours or a complete appointment schedule. These remain checks against the official booking terms, not grounds to assume free admission or unrestricted access. Confirm them before making a non-refundable booking.

Separate the place you want to visit from the access you need. A city activity, a Salon ticket and a professional credential answer different questions. An exhibitor's presence does not confirm an appointment with its team.

Source: Passion Asset Advisory access comparison based on the official June access announcement and September programme outline. Booking checks are our planning guidance.

The city programme includes a Watchmaking Village, boutique activities and cultural events in the organizer's outline. It is intended to bring watchmaking into Geneva throughout the week. Treat that outline as a programme framework until individual times and participation conditions are published.

Best fit: Choose the public weekend if your main aim is to explore the Salon without a professional credential. Add city activities when their published schedules fit your trip. Not a fit: Do not plan a Monday public Salon visit or assume that a ticket secures a private brand meeting.

The organizer says tickets will go on sale on 9 February 2027, exclusively through its official website. This is the ticket-release date, not the start of the event. Its June and September announcements do not specify the 2027 ticket price.

1. Select a public date. Use 9, 10 or 11 April as the starting point for a general public visit.
2. Read the ticket terms when released. Check the named date, eligibility, entry requirements, cancellation terms and what the ticket includes.
3. Confirm extras separately. A workshop, guided activity or brand meeting may have its own booking process. Do not infer inclusion from the event description.
4. Keep the confirmation. Save the official booking record and review the published entry instructions before departure.

Do not budget from a previous edition's ticket price without checking the new terms. We do not offer tickets, reserved allocations or a ticket-alert service. Use the organizer's channels for sales and access questions.

1. 23 June 2026: The organizer announced the 5–11 April dates, Monday professional opening and three-day public weekend.
2. 17 September 2026: The official release listed 75 exhibitors, identified 13 newcomers and gave the 9 February ticket-release date.
3. 9 February 2027: Scheduled ticket release. Check the official booking terms rather than treating a calendar reminder as admission.
4. 5–11 April 2027: Salon and city event week. General public access at Palexpo is 9–11 April.

This is a dated planning record. The calendar download contains the announced all-day dates; it is not a reservation and does not automatically track later changes. Recheck the organizer's website when you book and before you travel.

The table preserves the names and order in the organizer's 17 September 2026 press release. “Yes” identifies one of the 13 names announced as new for 2027. It is not a claim that the brand itself was newly founded.

The organizer gives totals of 32 exhibitors in the main hall, 27 in the Carré des Horlogers and 16 on the mezzanine. This roster does not assign individual brands to those areas: a total is not a brand-level floor plan. Use the eventual official map for stand locations.

Source: Passion Asset Advisory transcription of the official 17 September exhibitor list, checked 10 October 2026. The CSV includes the source and review dates.

Audemars Piguet and Patek Philippe are on this list. F.P. Journe and Richard Mille are not on the September roster. That absence does not establish whether either brand will hold a separate Geneva activity. Do not describe an unrelated meeting or watch-buying brief as participation in the Salon.

• Exhibitor roster CSV: 75 rows with brand name, newcomer flag, official source URL, source date and check date. There are no inferred stand locations, product launches or stock fields.
• All-day calendar file: the ticket release, full Salon and public weekend. Import it into a calendar for planning; no ticket or booking is created.

To cite this compilation, link to this guide and name its publisher. Retain the 17 September 2026 source date and the 10 October check date. For official event claims, also cite the organizer's primary document. The downloads make the facts easier to compare; they do not replace the organizer as the event authority.

Use the research checklist below alongside the roster. A list of exhibitors answers who was announced. A reference record answers which watch you examined, what evidence supports its specifications and which questions remain open.

Palexpo's address is Route François-Peyrot 30, 1218 Le Grand-Saconnex, Geneva. The venue is next to Geneva Airport. Its official access guide describes an approximately ten-minute walk from the airport railway station. Use the venue's directions and accessibility information for your route, then check the event's own entry instructions.

Geneva Airport's rail guide describes a direct train journey to Genève-Cornavin in about seven minutes. That is a transport reference, not a complete door-to-door event journey. Check the current timetable and allow separately for walking, entry and any activity booking.

Choose accommodation after deciding whether your priority is Palexpo, city activities or both. Compare cancellation conditions and the actual route to each stop. This guide does not forecast room prices, certify available rooms or recommend a hotel based on unverified 2027 availability.

For a first visit, select a small research shortlist instead of assuming you can examine all 75 brands in depth. Leave room to record notes and check unanswered questions. Where accessibility or assistance affects the plan, contact the venue or organizer before committing to a booking.

Use one record for each watch you research. Copy these field labels into your notes, then distinguish a published manufacturer fact from a sales explanation or your own observation. An announcement alone does not establish delivery, allocation or future resale value.

1. Identity: Record the brand, complete reference, dial, case material, case size and movement. A family name alone may cover several materially different watches.
2. Source and date: Save the official product page or document and the date checked. Record who supplied any additional explanation. Keep an unconfirmed answer labelled as unconfirmed.
3. Product status: Ask whether the watch is a production model, limited edition, prototype or display example. Record the stated basis; do not turn a display into available stock.
4. Price basis: Note the currency, market, tax basis and date of any quoted retail price. Keep an asking price, a completed sale and an estimate in separate fields.
5. Delivery and allocation: Record what was actually confirmed, by whom and subject to which conditions. A discussion, wait-list entry or exhibition appearance is not a delivery commitment.
6. Ownership questions: Note warranty scope, service information, operating limits and the documents supplied. Ask for written clarification where a point matters to your decision.
7. Comparable watch: Identify the exact existing reference you want to compare. Explain differences in material, movement, condition and set before comparing prices.
8. Decision and next check: Mark whether you will research further, seek an inspection or take no action. List the missing evidence rather than filling a gap with a forecast.

Keep photographs within the venue's and brand's rules. Keep other people's contact details and full watch serials out of public posts. For a watch already owned, retain original documents and service records for a separate private review.

This record is our practical research framework, not an organizer checklist or an authentication service. It works before and after the event: the purpose is to make the reasoning behind a collecting decision easy to revisit.

If a collecting plan involves selling an existing watch, start with its exact reference, condition, documents and service history. Use the collector-watch seller service for a sale review or the watch valuation service to define a report's scope. These are separate brokerage and valuation enquiries, not event services or brand allocations.

These examples from the buyer briefs confirmed on 10 October 2026 concern existing references, not predicted 2027 releases. Check the hub for the current list. A possible match still needs review, inspection and agreed terms:

• F.P. Journe Tourbillon Souverain: platinum TN, 40 mm, or TV.
• Audemars Piguet 26585CE.OO.1225CE.01: Royal Oak Perpetual Calendar Openworked in black ceramic.
• Patek Philippe Nautilus 5712/1A-001: new, unworn, with box and papers.
• Patek Philippe Nautilus 5711: new, unworn, with box and papers; any dial, blue preferred. Exact variant and metal require verification.
• Richard Mille RM 67-01: platinum case.
• Patek Philippe Aquanaut 5168G-001: new, unworn, with box and papers.
• F.P. Journe Centigraphe Sport Titanium CTS: calibre 1506, 42 mm, titanium case with rubber inserts, near-new, rubber strap, box and papers.

Submit a potentially matching watch through the private mandate enquiry. These requests are not stock listings or guaranteed offers. They do not imply that F.P. Journe or Richard Mille will exhibit at Watches and Wonders.

10 October 2026: First publication. We checked the June and September organizer announcements, official roster, venue directions and airport rail information. The tables distinguish announced facts from planning checks. No 2027 watch release, ticket price, hotel availability or personal attendance is inferred.

• Organizer, 23 June 2026: Salon dates and public/professional access.
• Organizer, 17 September 2026: exhibitors, ticket release and programme outline; official PDF with full roster.
• Organizer identity, Palexpo access and Geneva Airport rail access: responsibility, venue and transport context.

This guide is not affiliated with or endorsed by the organizer or exhibiting brands. It makes no sponsorship or official-access claim. Use the organizer for event decisions and the linked service pages for any separate watch transaction.