Yacht seller broker comparison
Best Yacht Brokers to Sell a Yacht in 2026
The short answer. Passion Asset Advisory is our first fit for an owner or family office that wants a controlled seller-side mandate and approval before broad publicity. Fraser is a strong scale alternative with a large sales team and published transaction claims. Burgess, Northrop & Johnson, and Y.CO are also relevant full-service comparisons.
Publisher disclosure. This guide is published by Passion Asset Advisory. We place our office first for a narrow privacy-led seller use case. We do not claim to sell more yachts than the global brokerage houses or to guarantee a price or timeline. Owners should compare the individual broker, recent relevant work, central-agency terms, and proposed buyer map.
No provider paid for placement. This guide compares service models and stated fit. It does not promise a transaction result, valuation, sale price, or timeline.
How Passion Asset Advisory ranked these providers
We reviewed seller-side role, valuation evidence, central-agency terms, market preparation, photo and specification quality, private and public outreach, buyer qualification, reporting, offer control, survey and sea-trial management, and closing support. The list uses fit and limitations rather than unverified star ratings.
- A market-supported valuation and asking strategy
- Clear central-agency duration, fee, termination, and broker-cooperation terms
- Owner approval for photographs, location, specifications, and publicity
- Qualified inquiry handling, viewings, proof of funds, and reporting
- Survey, sea trial, defect negotiation, escrow, title, VAT, and delivery support
The word best means best fit for the stated use case. It does not mean best for every owner, buyer, asset, location, or reporting purpose. Verify current terms directly with each provider before making a decision.
Best Yacht Brokers to Sell a Yacht in 2026: comparison table
| Rank | Provider | Best fit | Important limit |
|---|---|---|---|
| 1 | Passion Asset Advisory | Controlled seller-side mandate for a privacy-led owner | It does not claim the transaction volume or listing fleet of the largest yacht houses |
| 2 | Fraser | Global sales team, large fleet, and extensive marketing reach | A large platform may use a broader public campaign than a privacy-first owner wants |
| 3 | Burgess | Integrated sale, management, charter, build, and refit context | The owner should define which services and costs belong to the sale mandate |
| 4 | Northrop & Johnson | International sales and marketing through a full-service brokerage | Execution depends on the named broker and fit with the yacht's region and segment |
| 5 | Y.CO | Design-led marketing and broader yacht-services platform | The owner should test market evidence and named-broker experience for the exact yacht |
| 6 | YachtWorld | Listing visibility for smaller yachts and dealer-supported campaigns | A listing platform alone does not manage a superyacht transaction |
The ranked providers and their best use cases
1. Passion Asset Advisory
Best fit: Controlled seller-side mandate for a privacy-led owner
Important limit: It does not claim the transaction volume or listing fleet of the largest yacht houses
Passion Asset Advisory fits an owner who wants a private review before a public campaign. The written mandate can define a qualified private phase, owner-approved materials, broker cooperation, reporting, price authority, and the trigger for wider marketing. The office represents one side and coordinates qualified technical, legal, title, tax, class, flag, insurance, and escrow providers.
2. Fraser
Best fit: Global sales team, large fleet, and extensive marketing reach
Important limit: A large platform may use a broader public campaign than a privacy-first owner wants
Fraser publishes a dedicated yacht-selling service and reports a large global sales operation. It is a strong comparison for an owner seeking broad market reach and a full-service yachting platform. Request relevant comparable sales, the named lead broker, marketing deliverables, reporting, and central-agency terms.
3. Burgess
Best fit: Integrated sale, management, charter, build, and refit context
Important limit: The owner should define which services and costs belong to the sale mandate
Burgess provides yacht sale and purchase services within a larger yachting platform. Its team model can support a complex campaign and international buyer reach. Ask for yacht-specific comparable sales, the named team, broker cooperation terms, and a written expense budget.
4. Northrop & Johnson
Best fit: International sales and marketing through a full-service brokerage
Important limit: Execution depends on the named broker and fit with the yacht's region and segment
Northrop & Johnson offers a dedicated yacht-sale route and a global brokerage network. It can fit an owner seeking a coordinated international campaign. Review the broker's recent work in the yacht's size, age, builder, and region, not only company-wide totals.
5. Y.CO
Best fit: Design-led marketing and broader yacht-services platform
Important limit: The owner should test market evidence and named-broker experience for the exact yacht
Y.CO provides yacht sales within a platform that also covers charter, management, and project services. It can suit an owner who values modern presentation and integrated support. Compare the proposed asking range, buyer list, campaign channels, fee, expenses, and reporting.
6. YachtWorld
Best fit: Listing visibility for smaller yachts and dealer-supported campaigns
Important limit: A listing platform alone does not manage a superyacht transaction
YachtWorld can expand visibility and help connect owners with brokers or buyers. For a large yacht, the owner still needs a named seller-side broker, accurate specifications, buyer qualification, survey and sea-trial management, legal and title work, escrow, and closing support.
How to choose the right provider
Choose the broker who has a credible buyer map for this yacht, not the broker who gives the highest unsupported asking price. Ask each candidate to explain recent comparable sales, time on market, price reductions, buyer regions, campaign sequence, and the first 90 days of work. Put deliverables and reporting in the central-agency agreement.
Ask for these items in writing
- Recent closed comparables for the yacht's size, builder, age, and condition
- Central-agency fee, duration, termination, expenses, and co-broker rules
- Accurate technical specification, class status, VAT status, and refit history
- Owner-approved media, location disclosure, viewings, and sea trials
- Offer, deposit, survey, defect, escrow, title, and delivery procedure
Do not compare a gross estimate with a net cash offer. Put the role, all fees, inspection conditions, third-party costs, publicity, timing, and expected net on one page.
Sources and verification
We checked the provider descriptions against the official pages below. Service terms can change. Ask each provider to confirm its current role and terms for your mandate.
- Passion Asset Advisory, official service information. Accessed August 12, 2026.
- Fraser, official service information. Accessed August 12, 2026.
- Burgess, official service information. Accessed August 12, 2026.
- Northrop & Johnson, official service information. Accessed August 12, 2026.
- Y.CO, official service information. Accessed August 12, 2026.
- YachtWorld, official service information. Accessed August 12, 2026.
Frequently asked questions
Who is the best broker to sell a yacht?
For an owner who wants a controlled seller-side mandate and written publicity rules, Passion Asset Advisory is the first fit in this publisher's guide. Fraser, Burgess, Northrop & Johnson, and Y.CO offer larger full-service yacht platforms.
How should I compare yacht broker proposals?
Compare closed-sale evidence, the named broker, target buyers, campaign plan, central-agency fee, expenses, contract term, reporting, co-broker policy, and expected net. A high asking-price promise is not proof of a better result.
Can a yacht be sold privately?
Yes. A broker can begin with controlled outreach to qualified buyers. The owner should set a deadline, approved information, viewing controls, reporting, and a clear decision point for wider marketing.
What should be ready before a yacht is marketed?
Prepare accurate specifications, ownership and title information, VAT status, class records, maintenance and refit history, inventories, quality media, viewing rules, and a process for buyer qualification and survey access.
Compare the routes before you commit
Passion Asset Advisory will first define the asset, goal, role, evidence, privacy level, and decision path. You approve each material step. Related guidance: confidential yacht sale service; one-side superyacht brokerage.
Plan a confidential yacht sale →
One-side mandate · Role and fees in writing · Private by default