Alex B, Watch Expert

Alex B is a watch specialist with more than 17 years in the industry, and the named reviewer behind Passion Asset Advisory’s watch coverage. The role is editorial: Alex reviews the office’s F.P. Journe and luxury-watch guides for accuracy, pressure-tests the figures against recent transacted results, and keeps the listed-versus-transacted framing honest so the numbers can be cited with confidence.

That work sits alongside the office’s practice rather than on top of it. Passion Asset Advisory takes one disclosed role in each transaction: for collector watches it may buy as principal, present a funded-buyer offer, or represent the seller under written terms; outside a disclosed principal purchase it holds no inventory. The editorial review applies the same discipline to a private watch advisory engagement, where the answer is sometimes simply to hold.

Alex reviews and dates the following Passion Asset Advisory guides. Each carries a visible “Reviewed by Alex B” byline and is re-checked as the market moves.

• F.P. Journe Collecting Guide, the pillar guide to every model and era
• F.P. Journe Value Guide and Price Guide
• F.P. Journe Auction Results and the Boutique & Waitlist guide
• Élégante value & valuation tool and Brass vs Gold movement eras
• The model guides: Chronomètre Bleu, Octa & Divine and Chronomètre Souverain
• The owner-decision guide: sell, hold, auction or place privately

Figures in the guides Alex reviews are indicative bands drawn from live secondary-market data and 2024 to 2026 auction results; asking prices are not transacted prices, and every figure is re-verified before any sale. Charity and prototype results are treated as outliers, not standard value. The office takes no view on whether you should hold or sell. See our editorial standards and how the office works.

Byline scope: Alex B is the shortened public byline used on this site. No external professional profile is asserted. The auditable record is the dated review log, linked source set, corrections policy and the distinction between published sale evidence and Passion Asset Advisory desk estimates.